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Professional Summary

As a service and UX designer I bring a unique blend of expertise to digital product development. With a master's degree in human-computer interaction design and extensive industry experience, I excel in user research, design thinking methods, and lean UX principles, along with UI design skills.

My proficiency in facilitating workshops and co-design labs enables collaborative problem-solving and user-centric innovation. As a leader in design operations, I deliver strategic value that drives organisational success. My strength is crafting compelling narratives that transform everyday digital interactions into accessible, sustainable and engaging experiences.

My Skills

Research Skills, Methods and Capabilities 

  • Design Ops

  • User Research Methods and Research Planning

  • Design Thinking Methodologies

  • Human-Centred Design (HCD)

  • Lean UX Principals

  • Stakeholder Management

  • Design Management and Leadership

  • Benchmarking, OKRs and KPIs

  • Workshops and Facilitation​​​

Tools and Technical Skills

  • Wireframing and Prototyping Information Architecture

  • Usability Testing

  • Accessibility

  • Design systems and guidelines

Work experience

UX/UI Designer | Mitsubishi UFJ pension and market services (Formerly Link Group)

 

10/2022 - Present   

 

  • Managed and led design projects, developing innovative solutions for complex financial processes for the superannuation industry. This involved planning and user research, including interviews and journey maps, task analysis, etc...

 

  • Designed and prototyped accessible user interfaces with complex flows and navigated through technical limitations of integrated systems to achieve the desired outcome.

 

  • Led and mentored junior UX/UI designers while strategically hiring and developing top UX/UI talent to build a high-performing team. Successfully delegated tasks to leverage team strengths, drove the delivery of user-centred design solutions, and fostered a culture of collaboration. 

 

  • Implemented and managed Design Ops strategies, boosting team efficiency, reducing project turnaround time and establishing design standards; developed efficient design processes and workflows and ensured seamless project execution. 

 

  • Designed and facilitated numerous design thinking workshops for diverse teams, which resulted in markedly faster decision-making and established collaborative problem-solving practices.

 

  • Conducted comprehensive usability testing to determine the proposed solution's success and create streamlined plans that improved product usability scores.

 

 

 

UX/UI Designer | Monash University - Faculty of Medicine, Nursing, Health, Science

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06/2021 - 06/2022

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  • Created tailored UI solutions for MNHS faculty schools and labs that met the unique needs of various MNHS disciplines, demonstrating a deep understanding of the faculty's specific challenges and requirements.

 

  • Collaborated with key stakeholders to align design solutions with specific requirements, increasing user satisfaction on MNHS digital platforms and facilitating effective communication.

 

  • Implemented responsive design principles, enhancing cross-device compatibility and increasing mobile user engagement.

 

  • Responsible for maintaining sites and performing ongoing updates to the content and design across a range of internal and external sites.

 

  • Demonstrate flexibility in design approaches to accommodate the diverse needs of different MNHS environments.

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UX/UI Designer | Leelou Operation PTY LTD

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09/2020 - 07/2021

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  • Conducted in-depth user research to gather actionable insights and data, informing human-centred design decisions and prioritising user needs and behaviours.

 

  • Simplified complex functionalities, ensuring that desired outcomes are still possible in complex personal protection dashboards and a series of mobile applications attached to dashboards with the concept of crowdsourcing personal protection. 

  

  • Crafted intuitive and accessible user interfaces for safety platform products, enhancing user experience and engagement. Ensured usability by designing interfaces that catered to diverse technical proficiency levels.

 

  • Collaborated closely with cross-functional teams, particularly the development team, ensuring seamless design and technology integration by fostering open communication, providing design guidance, and conducting iterative feedback loops to deliver high-quality, user-centred products.

My education

Master of Interaction Design

2018-2020

Monash University | Melbourne 

Batchelore of Communication Design 

2013-2017

Monash University | Melbourne 

© 2024 by Sepideh Pourmohammad.

Lessons Learned

This project reinforced the importance of thorough user research in creating effective financial products. It also highlighted the challenges of balancing complex financial information with user-friendly design and the need for continuous testing and iteration in UX design.

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